BIO / About the Author - Dan Kreutzer

Dan Kreutzer is a results-driven sales executive with an outstanding track record spanning 35 years of selling and marketing high technology products and services to the International Fortune 1000.

As part of an executive management team that specialized in turnaround situations, Mr. Kreutzer was continuously confronted with underperforming sales organizations. His experiences in these situations led him to the recognition of patterns that transcended specific companies and industries. His analysis and research of these patterns has evolved into the Samurai Sales Mastery Series and the Shogun Sales Management Mastery Series. Dan is fiercely passionate about developing sales organizations to be more effective and efficient.

Mr. Kreutzer has spoken throughout North America, Europe and Asia and has authored several articles on professional sales management and professional sales techniques for addressing the challenges of today's markets. He is a member of the Professional Society for Sales & Marketing Training and the American Society for Training and Development. Mr. Kreutzer has a BS in Applied Mathematics from the University of Illinois, and an MBA in Marketing from the University of Chicago.

“Read this book before your next prospecting call and you'll find yourself ahead of the pack.”

- Russ Riendeau, PhD
       author of “That Was Zen, This is Wow”

“This book validates that the most effective way to sell is to align with how we buy. The Samurai Buying Decision Model™ focuses on the buyer's goals, rather than the seller's.”

- Marti Barletta, President, TrendSight Group
       author of “Marketing to Women”